What we collect and why
When you place an order, send an enquiry, or ask for a fishing report, we may collect the details needed to respond properly. That can include your name, contact information, billing and delivery details, and the order information needed to process your purchase. Why gather it at all? Because without it, we can’t ship rods, reels, bait, or the right replacement part to the right angler.
We also receive technical information from the website, such as browser type, device details, and page activity. This helps us keep the shop fast, spot errors, and see which sections people actually use. No guesswork. Just the bits that make the service work better.